Market Access

Market access for pharmaceutical products - trends and challenges

In the fiercely competitive world of the pharmaceutical market, understanding the landscape inhabited by regulators, diverse payers and technical bodies and knowing how to reach these decision-makers are of vital importance. The ongoing budget constraints imposed on health care, new ways of managing health care and general demographic changes, coupled with new, innovative and often more expensive pharmaceutical products, present ever more challenging hurdles to securing Market Access and access to patients.

Health care decision-makers around the world are searching for the ideal way to manage health care systems so they meet the needs of the population and optimize use of resources. Decisions on the reimbursement of medicines are now increasingly made using cost-effectiveness, cost-containment and value-based rationales, whereas in the past, it was mainly safety and efficacy which guided such decisions.

For all the talk about Market Access, not everyone seems to be able to define it. Who are the new key stakeholders, exactly? Is it true that it is no longer the prescribing doctor who decides which drug a patient should use? Is Market Access only about containing costs for the public budget, or are there benefits for patients and society as well? This course is based on learning through discussion with leading international experts on Market Access. You will gain skills and insight that will enable you to develop the Market Access strategy that best responds to the demands of constantly changing political climates, health care systems and emerging key influential institutions.

This course will provide insight into the key principles and a practical understanding of Market Access as it relates to the pharmaceutical industry. The course starts with an overview of the key stakeholders and current trends in the global Market Access of pharmaceuticals followed by a review of hot topics, challenges and relevant issues through a combination of lectures, discussions, group work, and case studies.

The topics include:

  • Introduction to Market Access – who are the actors in Market Access and what roles do they play?
  • Key hypotheses for the outlook for the pharmaceutical market
  • What is the role of the patient in Market Access?
  • Core concepts of Market Access – defining the concepts, theories, and methods relevant for the pharmaceutical industry
  • Value generation – the role of clinical trials, real-world evidence, life-cycle management, and health economics
  • Health economic aspects of Market Access – economic and financial considerations, core concepts and vocabulary
  • Pricing and reimbursement – global vs. local optimization, reference-pricing systems in various markets
  • Important decision-makers and trends in the USA, Germany and the UK.

The course is aimed at providing continuing professional development for professionals working in the pharmaceutical industry, particularly those in regulatory affairs, medical affairs, and sales and marketing, including decision-makers and administrators in the public and private sectors. The course offers an excellent introduction for those less familiar with Market Access and will provide a deeper understanding for those with experience of administration and marketing.

Please note, however, that the course is not an advanced course for Market Access specialists.

The course is preapproved as an elective in the Master of Industrial Drug Development (MIND) programme and the Master of Medicines Regulatory Affairs (MRA) programme.

Participants must:

  • Hold a relevant bachelor degree or equivalent
  • Have a minimum of 2 years of relevant job experience
  • Be proficient in English

 

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Testimonials

”The course was very rewarding and it was very positive with the multidisciplinary group of participants. I will bring a much broader insight into Market Access with me back home.”
Willem Jan van Nie, Zambon Nederland B.V.

“Good course. Well-selected and relevant topics.”
Mikhail Kalinichev, Director, Ipsen Innovation, France

"The course exceeded my expectations and gave me a lot of new ideas to my daily work. Thank you."
Martti Höglund, Market Access Manager, Alcon Nordic A/S

"Really good, it gave me the insight I was looking for."
Elisabeth Faloota, Director, Medical Marketing Consulting

Course directors

Course information

Duration: 5 days
Dates and time: August 12-16, 2019, 9 am - 4.30 pm
Price: EUR 2,680 (DKK 19,900) excl. Danish VAT. The price includes tuition, course material and all meals during course hours.
Language: English
Location: South Campus, Faculty of Law, Njalsgade 76, DK-2300 Copenhagen S, Denmark
Registration deadline: June 19, 2019
Contact: Copenhagen Summer University
csu@adm.ku.dk
+45 3533 3423


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